Saul Alinsky
So, Rules For Radicals is changing up my game in a big way. If you haven’t read it and you’re interested in social activism (shouldn’t we all be?), I encourage you to pick it up.
First, the rules:
1. Power is not only what you have but what the enemy thinks you
have
2. Never go outside the experience of your people
3. Wherever possible, go outside the experience of the enemy
4. Ridicule is a person’s most potent weapon
5. A good tactic is one that your people enjoy
6. A tactic that drags on too long becomes a drag
7. Keep the pressure on with different tactics
8. The threat is usually more terrifying than the thing itself
9. Maintain constant pressure on enemy
10. Pick the target, freeze it, personalize it, and polarize it
